Terminals march across the country
truth, to date, not very many Stoloto lottery machines have been sold - about 60 pieces. They are already present in Kaliningrad, Tambov, Rostov-on-Don (and in Bataisk), in Bugulma, Ufa, Chelyabinsk, Blagoveshchensk, Irkutsk, Yuzhno-Sakhalinsk, Petropavlovsk-Kamchatsky and in. Artem. Interesting, that the farthest regions were among the first buyers.
Anyone can buy terminals, any restrictions, for example - exclusive rights to the region, not supposed. However, the market of legal lottery terminals can be called completely free so far, as the practice of Western countries shows, they can stand in almost every store.
Moscow has both its own Stoloto terminals, and partners' terminals. Published data on the structure of demand (what types of tickets are sold through the terminal more, which are less) no, however known, that in the regions immediately after the installation of the lottery machine, instant lottery tickets are sold the most. However, they are several times cheaper than production, and also almost not represented in regular retail, only in specialized points of sale.
Lottery Terminal Advertising Screen, advertising of instant lotteries is shown
Over the past few years, Stoloto has been actively promoting its lotteries., including with the help of federal advertising companies
In 2019, instant lotteries were also advertised for the first time, with the sale of which things are not important: eg, at 2018 year, the share of instant messages was less than 5% in total. Moreover, in many countries, it is instant lotteries that are sold the most.
truth, there is an assumption, that Stoloto will choose a completely different path to increase instant sales.
