Gosloto "5 out of 36"
Indicators "5 out of 36" have remained almost at the same level for the last few years. Moreover, the methods, used by the operator to increase sales, exhausted their effectiveness completely: наращивать количество ежедневных тиражей больше не получается, and there was nowhere to raise the price.
Максимальный объем продаж (2,5 billion) lottery "5 out of 36" reached in 2016, and the last two years turnover has been decreasing.
Gosloto "5 out of 36". Number of bets and draws in 2010-2018 years
For 2018 sales of the "five" were 2,206 billion rubles. Given that, that in the previous year the turnover was 2,236 billion rubles - there is a clear stagnation of the lottery. And even a small (-1,3%), but a significant drop in income.
Worth, Mark, that the operator did not remain indifferent to such losses and made a strategically correct decision: reduced the cost of the minimum bet by half. Начиная с 6-го февраля 2019-го года билет в «Гослото «5 из 36» стал стоить 40 rubles. The promotion was announced as temporary (until the end of February), but for more than half a year the price has remained unchanged. Just because, that the lower cost leads to, that the lottery is bought more. Так что в текущем году оборот лотереи «Гослото «5 из 36» заметно вырастит. For the first time in recent 5 years…
Gosloto "5 out of 36", results 2018 of the year
- 1 825 circulation
- 27,6 million bets
- 15,1 thousand - the average number of bets in one draw
- 2,206 RUB bln. turnover (2 206 402 640 rubles)
- compared to last year, turnover fell by 1,3%
