Golden age: 80-e years
Boris Becker in Lotto uniform
Over the next three years after Antonio Zugarelli's victory in the Davis Cup in 1976 the brand was successful in almost every sport. 11 july 1982 of the year the company won its biggest victory: at the World Cup in Madrid, the captain of the Italian national team Dino Zoff lifted the World Cup over his head, being in Lotto sneakers.
Achieving such an important result became the starting point for the brand. In the 1980s, Lotto also sponsored several other Italian athletes.: from track and field athletes to soccer midfielder Salvatore Bagni and striker Aldo Serena
Dino Dzoff in Lotto brand shoes
So, one of the brand ambassadors was an athlete from Morocco, who from childhood wanted to become a football player, but chose running for myself, since “in this sport it all depends only on own efforts ". At international running competitions at distances from 800 to 10000 meters Said Auita won 44 times in a row, thus rewriting the history of middle distance running. After Auita won gold at the Olympic Games in 1984 year in Los Angeles, the Venetian brand signed a contract with a runner, to accompany the athlete in his great victories. 22 july 1987 of the year at the Olympic Stadium in Rome, wearing Lotto running clothes and shoes, Auita became the world's first person, ran 5000 meters for 13 minutes, what has led the Venetian company to the maximum result in athletics.
Mike D'Anthony in Lotto uniform and sneakers
Moving from tennis court to basketball court, where Nike dominates today, Lotto though not for long, but was at the top thanks to the historic victories of Olimpia Milan in the Champions Cup in seasons 1986-1987 and 1987-1988 years. In the first season, the basketball team won the Grand Slam Tournament. Besides, that she was European champion, under the guidance of coach Dan Peterson, the team also won the Italian Cup. A year later, in collaboration with basketball players Mike D'Anthony, With Bob McAdoo and Dean Menegin, the brand replicates European success. However, the company failed, when Maccabi Tel Aviv football team lost twice in a row in the final. Philips became the main sponsor of football games, but the Lotto logo was also present on the clothes in the upper right corner, accompanying the Milan team on the biggest victories in its history.
